PSA

Topic: Hispanic Parental Engagement
Sponsor: Hispanic Scholarship Fund

1. The main target of the campaign would be Hispanic parents. The language barrier could be an issue.

2. They need to understand the role and influence they play in their child's decision regarding college. Hispanics who have gone to college rank their parents as being most influential in their decision to continue their schooling. However, recent studies have shown that more than 65% of Hispanic parents do not have the knowledge to guide their children as they seek to apply and enroll in college.

3. The call to action is to get Hispanic parents better involved not just in their child's education, but to also get them to understand how important attending college is. There also needs to be a better understanding of how to apply to college and apply for financial aid and scholarships for parents.

4. The issue is important because it's not just a way to get more Hispanic kids in college, but to better help Hispanic parents understand the process of going to college. 65% of parents do not currently understand this process.

Bruce Mau

Q: What advice would you give a cynical designer?
A: Get out of the way.

That's probably what I really appreciated and took away from Bruce Mau's lecture. According to Mau there is no room in design for cynicism. Mau is one of those people who's a genuine optomist. But not in an annoying "things will get better" kind of way. It's more of a "things will get better, because I will make them better". While blinding optimism can be a bit much, Bruce Mau energized the crowd and reminded us all how powerful design can be.