PSA

Topic: Hispanic Parental Engagement
Sponsor: Hispanic Scholarship Fund

1. The main target of the campaign would be Hispanic parents. The language barrier could be an issue.

2. They need to understand the role and influence they play in their child's decision regarding college. Hispanics who have gone to college rank their parents as being most influential in their decision to continue their schooling. However, recent studies have shown that more than 65% of Hispanic parents do not have the knowledge to guide their children as they seek to apply and enroll in college.

3. The call to action is to get Hispanic parents better involved not just in their child's education, but to also get them to understand how important attending college is. There also needs to be a better understanding of how to apply to college and apply for financial aid and scholarships for parents.

4. The issue is important because it's not just a way to get more Hispanic kids in college, but to better help Hispanic parents understand the process of going to college. 65% of parents do not currently understand this process.